How many booths go unsold at your event each year? Or do all of your booths sell out and you’re looking to increase booth prices to meet the demand of your event?

Regardless of your situation, selling more booths at your event is pivotal to your success.

Let’s learn 3 easy tips on how to sell event booth space!

Amenities

What’s more appealing option #1 a bacon cheeseburger or option #2 a flame-grilled 100% beef pattie, on a toasted brioche bun, thick-sliced sharp cheddar cheese, crispy thick-cut pepper bacon, with fresh chopped lettuce, tomato, onion, pickles, mustard, and ketchup?

Most people would probably say option #2.

Why?

People buy with their eyes and even the smallest things appear to add big value to a transaction.

For your booths, are you listing all of the amenities and additional offers you include?

An easy way to sell more booths at your event is to list your available booths and pricing similar to this:

10’x10’ premium booth space, 15 AMP power, access to fresh and greywater, 10 complimentary general admission passes, one 8’ table, 2 folding chairs, logo placement in the event guide, displayed on our event map, and 2 in-event shout outs for only $1250!

Doesn’t that look much more appealing than 10’x10’ = $1250?

The trick here is to LIST EVERYTHING, even if it seems minuscule and small.

Return On Investment

How do you sell more booths at your event?

By showing your prospective vendors and exhibitors how you are going to help them sell more products to boost their business.

Why do vendors and exhibitors buy booths at events?

To make more sales, gain brand exposure, and fulfill their marketing agenda to propel their business forward.

It’s not to just buy booth space, they need an ROI on their investment in your event.

Here’s where you have to lead the horse to water.

Show your prospective vendors and exhibitors the Return On Investment that your show will bring to them.

If they spend $1250 on a 10’x10’ booth space, what will their return be?

If you don’t know your numbers, run a survey on your vendors and exhibitors to get historical data.

You must convince them that spending money at your show is a better form of advertisement than spending their marketing dollars elsewhere.

A great way to do this is by social selling.

Get your vendors and exhibitors to write you a kind review or do a quick video interview having them talk about their experience at your show.

People don’t like to be hard sold, they like to hear of others’ success and hop on board.

Exposure

Tip number 3 on how to sell more booths at your event is to highlight your event’s exposure

Numbers sell, big numbers get people excited.

Exaggerated and false numbers make any vendor or exhibitor quite unhappy, so let’s shy away from that.

Not all vendors and exhibitors are there to sell a product. Some are there purely for brand exposure and to get their name out to the community at your event.

A great way to promote the exposure that they’ll receive by buying a booth space is by displaying your attendance numbers and demographics.

There are your 3 tips on how to sell event booth space!

Looking for a solution to help manage booth sales or create your floorplan map? Fusion Manager or Fusion Maps could be the answer!

YouTube Video Here: How to Sell More Booths at your Event // 3 TIPS!

– ❤️ Your Fusion Team