Don’t overthink the VIP experience.

I used to think VIP had to be extravagant and over the top. In reality, VIP just needs a few perks to feel special.

Here’s some VIP perk ideas:

• Free annual tasting glass
• VIP entry
• VIP token top-up line
• Early event access
• Free event merch
• Ability to cash-out at the end of the event
• Coupon book to attending exhibitors stores

Including tasting tokens in the admission ticket drives your ticket price up.

The further away from the $20 sweet spot ticket price you get, the decreasing number of people you’ll get buying tickets.

If you start at a $20 ticket that gets them in the door and maybe 1-2 tastes, then make tasting tokens additional, you’re increasing ticket sales and revenue by not scaring people off upfront.

When I did sponsorships for a county fair, I used to think the more sponsors the better.

I was wrong.

The trick is to have a handful of high value sponsors.

Fewer sponsors to manage and make happy, increased value per sponsor, and usually an increase in overall sponsorship money.

It might sound greedy, but people are there to experience a wide variety of tastes.

The use it or lose it method encourages people to use their tokens.

The more great tastes they have, the happier they’ll be with your event.

When I talk to event organizers about why they have multi-day events, the answer is usually the same.

To maximize the number of people that can attend.

What’s easier to remember, one number or two+?

With a single day event, you’re only needing people to remember that one date, compared to multiple dates.

Multi-day events also add to rental costs, staffing expenses, liability, security, and is a larger ask for your exhibitors and volunteers.

You might decrease attendance by going from multi-day to single day, but i’d be willing to bet you make it up in reduced expenses and people still coming on the one day.

If someone wants to go to your event, they will.

Multiple days just gives them more options of when to come, not if they’ll come.

I’m a big advocate for highly targeted digital ads.

I’m also in love with guerrilla marketing to be more profitable.

The days of posters and pocket cards are not dead.

Don’t be bashful to go around and plaster the city with flyers and hand out discount cards.

Word of mouth is the best form of marketing and the more times people see your event details, the more likely they are to attend.

Watch our Event Marketing Video

Small, medium or large, which do you prefer?

Most go for the medium or large, at least that’s what psychologist say.

Instead of making token top-ups open ended, try having them in 3 different packages.

Watch your per transaction top-up totals soar as people spend more on tokens.

Companies are cracking down on data privacy, and it’s getting harder and harder to market to people on social channels.

You can reduce your marketing costs by owning your ticket sales data.

Leverage the email addresses you already have from prior ticket purchasers to re-market this years event to them.

What better way to sell more tickets than to people that have already purchased from you!