How to Increase Sponsorship Sales

Whether you love sponsorships or hate them, they’re essential to many successful events.

Yet so many events miss the boat on successful sponsorship programs.

Why is that?

Many event organizers try and find a large number of sponsors at any price the sponsor is willing to pay.

The problem?

Sponsors leave feeling like they’re not meeting their business goals and you leave money on the table.

First we need to understand sponsorship.

Understanding Sponsorships:

Businesses sponsor events as a form of marketing. They want to sponsor your event to get their brand in front of more potential customers. Ultimately, they’re looking to make a return on their sponsorship investment.

For example, if they give you $10,000 in sponsorship, they might want to make $20,000 in new business from the sponsorship.

Here’s the #1 Way to NOT Sell Sponsorships

  • Gold, Silver, or Bronze
  • Zero brand value
  • Cool banner
  • Logo soup
  • Free tickets

Sound like you?

If so, I get it. I was once there too!

The problem with it?

It doesn’t address the specific marketing goals of the sponsor.

There’s another option…

The Sponsorship Multiplier

Here’s the questions you should be asking sponsor:

  • What are your marketing goals and how can we incorporate them into our event?
  • Do the people attending our event match your ICPs?
  • What products and services do you offer and how can we create an experiential marketing loop with them in-event?
  • What can we do to ensure attendees take action for your brand beyond their time at the event?
  • What is your current best lead source and how can we add that component to our event?

See the difference here?

The Sponsorship Multiplier is a lead engine with brands dying to sponsor your events.

How to Structure Sponsorship Packages.

Sponsorships are a creative art, with no boundaries.

To structure a sponsorship package, you must first understand what the business wants.

  • Do they want exposure?
  • Do they want to get in front of a certain group of people?
  • Or do they want to offer free items to get people to try their brands products?

Once you understand what the business wants, you can then take inventory of your event.

Make a list of the following:

  • Number of main events
  • Items or things most attendees have to interact with (cups, doors, tables)
  • Ticket types
  • Areas
  • Food and beverage

Anything can be sponsored, the above list is a good starting point of interesting things sponsors might find valuable.

That’s A Wrap!

Being great at sponsorships takes some time, don’t burn yourself out.

Try it on your next sponsor meeting, then re-adjust for the next one.

If you liked this article on How To Increase Sponsorship Sales, you should check out our How to Win More Sponsors For Your Event video!

Have questions? Contact Us

❤️ Your Fusion Team