If you want to know how to use cashless for food and beverage events, you’ve come to the right place.

Most tasting events utilize a token system where guests buy tokens and exchange tokens for samples or whole servings. Other tasting events simply use a a dollar for dollar exchange to purchase various food and beverage items.

There’s usually a few problems with both methods:

It can take days to count all of the tokens
Inaccurate reporting with lost tokens
Counting tokens during each transaction can increase lines
No data on hot selling items, booth sales, or consumer trends
Tokens can be clunky for guests to carry around

There’s a better way through cashless RFID

What is Cashless RFID?

It’s a chip that can be embedded onto a wristband, badge, or card, also known as a wearable; that can be loaded with information such as tasting tokens, tickets, and guest information. By scanning the RFID wearable you can pay for tasting samples, gain access into the event or certain areas, and exchange consumer data. At the end of the event we’ll be able to see product sales, booth specific sales, which attendees sampled which products, and provide valuable data to our exhibitors, sponsors, and stakeholders.

How Does it All Work?

When a customer purchases a ticket they’ll be able to pre-load their wearable with funds.
At the door, simply scan the customers ticket and pair it to a wearable. The ticket information and any pre-purchased credits will automatically be transferred to the wearable.
If the customer didn’t add funds ahead of time, no worries. Simply go to a top-up station to add credits to their wearable.
To make a purchase simply tap the wearable to the reader at the sales booth, it’s that easy.
After the event customers can either cash-out their remaining balance or lose their remaining balance, it’s all up to you the event!

Why Should I Use Cashless RFID at my Next Tasting Event?

Increase consumer spending by up to 40%
Decrease lines with quicker transactions
Make paying easier with a simple tap
Collect data that provides value to your exhibitors, sponsors, and yourself
Enhance the attendee experience
Maximize sponsorship opportunities
Reduce fraud and theft
Increase the safety on-site

How Much Does a Cashless RFID System Cost?

Cost must be factored into your decision on implementing a cashless RFID solution into your tasting event.

The unfortunate answer is, it depends on your event. Mainly on the number of attendees and how many sales booths there are.

Before starting, it’s beneficial to also factor in the value a cashless RFID system adds to your tasting event. This includes potential increase in consumer spending, increased sponsorship opportunities, and reduced lines.

There are fixed costs such as the level of onsite support needed and variable costs such as the number of attendees, how many wearables you’ll need, and the number of booths you have. All variable costs can be offset.

To get a better understanding on the investment of an RFID system, checkout our blog post: How much does an RFID solution cost?

How Much Added Revenue Could an RFID Cashless System Add to my Tasting Event?

When we’re talking about added revenue, it’s also fair to talk about added value.

Customers have seen an increase in consumer spending by up to 38%!

Why does revenue increase?

Shorter lines = more time to have fun
Attendees don’t associate tapping a wristband with spending money, psychologically speaking they tend to spend more
It’s easier for attendees to pay

Use our RFID Revenue Calculator to get an idea of how it it could boost your tasting events revenue.

That’s A Wrap!

Implementing cashless for food and beverage events could be a wise investment with many great benefits. Enjoy potential increase in consumer spending, reduction in staffing costs, and an enhanced attendee experience.

Looking for a cashless event solution? Fusion Cashless is our in-house solution!

Let’s chat about RFID for your Tasting Event!

How To Use RFID Cashless at Your Tasting Event