Overview

River City Speedway is Oregon’s premier dirt race track facility featuring 17 heart pounding races each year, making it the place to be all summer long!

Solutions

Ticketing

Access Control

Objectives:

River City Speedway came to Fusion looking to take the fan experience up a notch!

  • Implement a white-label ticketing system that provided more value, was easier to buy tickets, and had more support than their previous provider.
  • Lower service fees.
  • Smoother on-site experience for racers and fans.
  • Racing time-slots.

We knew we had our work cut out to educate an audience that was not use to digital buying, but knew our solutions were up for the task!

The Solution:

  • Ticketing
    • A white-label ticketing solution that was easy for attendees to purchase tickets online and on-site with quick and easy redemption at the door.
    • Premium scanning and mobile box office equipment.
    • Varying max capacities based on show dates and times.
    • Time slot ticketing.
    • Capture data for safety/legal purposes.
  • Access Control
    • Control access to the pit area where only drivers and crew members are allowed.
    • Ensure only valid tickets gained access to the general admission areas.

 

Key Outcomes:

  • Created a fully white-label ticketing site that drove sales and higher conversions.
  • Sold out events ahead of time ensuring capacity restrictions were upheld.
  • Lowered service fees compared to their previous provider, which increased the number of fans willing to buy online.
  • Generated pre-event revenue allowing for greater access to capital.

That’s A Wrap!

We love sharing case studies showcasing the power of Fusion and would be delighted to help your event next!

❤️ Your Fusion Team